The Case for Selling Products that Adapt

Many companies make money by selling goods that need to be constantly replaced; think fast fashion, or tech devices that come out in new versions each year. But according to Vijay Govindarajan, professor at Dartmouth's Tuck School of Business, smart organizations are increasingly eschewing that strategy for one focused on products that grow with the consumer through creative design or software updates. He shares several examples and explains how this approach can deliver more value for the buyer – and for the business – over the long term. Govindarajan is the coauthor of the HBR article "Design Products That Won't Become Obsolete."

Share Podcast

[HBR IdeaCast podcast series]

HBR IdeaCast
Episode 1005

The Case for Selling Products that Adapt

Listen | Podcast loading...

###

The Tuck School of Business’ Vijay Govindarajan explains why companies can’t rely on planned obsolescence anymore.

• Subscribe:

Apple Podcasts

Spotify

RSS

All episodes

Details

Transcript

December 17, 2024

Many companies make money by selling goods that need to be constantly replaced; think fast fashion, or tech devices that come out in new versions each year. But according to Vijay Govindarajan, professor at Dartmouth’s Tuck School of Business, smart organizations are increasingly eschewing that strategy for one focused on products that grow with the consumer through creative design or software updates. He shares several examples and explains how this approach can deliver more value for the buyer – and for the business – over the long term. Govindarajan is the coauthor of the HBR article “Design Products That Won’t Become Obsolete.”

• Subscribe On:

Apple

Spotify

RSS

Latest in this series

All episodes

This article is about PRODUCT DEVELOPMENT

** Follow this topic

** Following

Related Topics:

• Customer strategy

• Design thinking

• Consumer behavior

• Innovation

• Customer experience

Original source